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Five marketing takeaways from SORO 2013: Marketing and merchandising
It’s no secret how smartphones and tablets have revolutionized the retailer-customer relationship. But investment strategies and methods online retailers use to connect their brands with shoppers – and...
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At only one year young, Poppin makes waves in multichannel retail
Kevin Ranford, Chief Marketing Officer, Poppin Where do brands like J.Crew, Fab, Chanel, Bravo, Google, Kate Spade, Target, Apple, Pandora and LinkedIn shop when they’re looking to set the right work...
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Five merchandising experiences challenging the status quo
Who are the key influencers in user experience, customer engagement, site design and conversion? As merchandising leaders gather this week for Shop.org’s Merchandising Workshop, I’d like to share five...
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Coach.com’s rules for content
For millions, it’s easy to love Coach. The brand’s style is clean, classic, and functional, with just a touch of whimsy. But Coach is more than just handbags, and it wants to mean more than just...
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Targeting the online back-to-school shopper
It may only be the middle of July, but back-to-school shopping is on retailers’ minds. Parents with children in grades K-12 are expected to spend $26.7 billion this year, but that’s down from 2012 as...
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At the National Geographic Store, careful testing has made a big impact
No matter how much you have worked to optimize your website, your work is never done. Why? Because seasons change. Campaigns change. Products change. That was the lesson from National Geographic Store...
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What’s important to online back-to-college shoppers in 2013?
As retailers know, back-to-college shopping is already well underway. Upcoming freshmen started talking weeks ago via social media about classes, supplies and gear, housing and more, but this is the...
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Shop.org Think Tank: Retailers must rise to the smartphone challenge
As more consumers switch from standard cell phones to smartphones and also adopt a multitude of tablet devices, retailers no longer need to be convinced that it’s worthwhile to invest time and...
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It’s a mobile search world
Mobile site design, mobile apps, mobile payments. Retailers and brands have a lot to optimize for the vast and growing number of mobile users. But one topic that may not get enough attention in the...
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How Patagonia.com reflects the company’s ‘uncommon culture’
For merchandisers and marketers, data, numbers, metrics and, ultimately, revenue is what drives everything. The variables you can test are endless, and it’s easy to get lost and focus only on numbers....
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Five ways online retailers are preparing for Holiday 2013
Shop.org recently asked retailers how early they start planning their online holiday season. Half of the respondents said they’ve been preparing for the holidays since April or May. This is one...
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Back-to-school update: Half have completed online shopping
Two weeks before Labor Day is a great time for NRF and Shop.org’s annual back-to-school update. Prosper Insights & Analytics surveyed families in early August to find out how far along they were in...
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Talking with…mobile retailing expert and Eight by Eight CEO Amy Africa
Albert Einstein said that anyone who has never made a mistake has never tried anything new. Not a problem for Amy Africa, CEO of Eight by Eight and a featured speaker at our upcoming Mobile Boot Camp...
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Retailers’ top online merchandising priorities for 2013
Those of us fortunate enough to attend the Shop.org Merchandising Workshop got a good dose of what’s hot in online merchandising: imagery, redesign, responsive design, and more. As the recent “State of...
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Talking with…Walgreen’s President of E-commerce Sona Chawla
Bold, innovative and agile. Sona Chawla uses those words to describe the culture at Walgreens. And her description is spot on. Chawla oversees a team in charge of all digital properties for Walgreens –...
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Talking with…The Land of Nod Managing Director Michelle Kohanzo
There is something delightfully different about The Land of Nod. From the hand-selected, curated product selection to creative, story-telling blog posts, this Chicago-based retailer is one of my...
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Seamless omnichannel experiences start with better internal communication
Today, improving the customer experience is top-of-mind for retailers. But sometimes the complexity of a company’s internal processes make it hard to deliver a seamless customer experience across all...
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How digital coupons influence shopping behavior
This summer, 54 percent of online back-to-school shoppers cited coupons as the leading factor that influenced them to shop at a particular store. The latest Shop.org Snapshot report “Consumer Use of...
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Study: Mobile commerce continues to build momentum
Earlier this year, comScore found that over half of all U.S. Internet users (142 million) owned a smartphone, and another 69 million owned a tablet. The increase correlates well with the time consumers...
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Netshoes builds a mobile commerce empire in Brazil
Mobile adoption rates are on the rise everywhere, but despite infrastructure challenges, it’s truly exploding in Brazil. Netshoes, an online sporting goods retailer, is leading the charge in m-commerce...
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