Mobile adoption rates are on the rise everywhere, but despite infrastructure challenges, it’s truly exploding in Brazil. Netshoes, an online sporting goods retailer, is leading the charge in m-commerce and establishing a global reputation for mobile innovation. At Shop.org’s Mobile Retail Boot Camp, Netshoes CTO Rodrigo Nasser shared some of the tactics putting this company on the map.
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Netshoes builds a mobile commerce empire in Brazil
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