The fourth quarter is now upon us, and all retailers are focused on the holiday season. The U.S. economy has remained tenuous so far this year, and lingering uncertainty in Washington isn’t helping with consumer confidence. Retail sales are a critical indicator of our nation’s economic health – making NRF and Shop.org’s holiday sales forecast an important gauge for this very important time of year.
This year, Shop.org is projecting online holiday sales will rise between 13 and 15...