Compete on something other than price? Harness word-of-mouth to increase conversion and organic search traffic? Integrate your print catalog more directly into your digital commerce strategy? If you think there are no new answers to these digital commerce questions, just remember that innovation is a hallmark of the retail industry.
If you attended the Shop.org “Next Generation of Digital Retail Technology” First Look session at Retail’s BIG Show this year, you got the scoop on three...